With my experience in Houses such as Guerlain, Givenchy, Chanel and Pierre Marcolini, I will accompany you on your journey with a tailor-made PR & Communication strategy as a member of your team.
I am passionate to partner with Houses, Creators with a strong know-how, personality and DNA.
Beauty, Perfume, Fashion, Lifestyle and Food do not have any secrets for me.
I started my career in PR a bit by chance… a “beauty” beginning as a press officer within the LVMH group for the perfumes and beauty division. I took my first steps at Guerlain, Givenchy, Aqua di Parma and Fendi for Belgium and Luxembourg. I discovered an exceptional know-how, the approach of luxury and creation. Humbly, it taught me to refine my rigor.
Of a curious nature and constantly in search of new challenges, I continued my path and embarked on a new collaboration with the House of Chanel. Another vision, a new market – the Netherlands – and new professions in fashion and watches & fine jewelry.
Passionate about craftsmanship and beautiful materials, I entered the door of the artisan-chocolatier Pierre Marcolini. A bold, youthful House where you have to start from scratch for every new collection. There, I found this know-how that I love so much. And, above all proximity: having daily contacts with the founder, the workshop, and its craftsmen was invaluable. I learned how to set up a 360° communication strategy from the creation of campaign visuals to the briefings of press agencies in Belgium, France and the UK.
The year 2022 is a turning point. I am flying with my own wings and offer my expertise as a freelance PR & Communications consultant.